Branding – How to Succeed – Part 5

Brand ManagementRetail BrandsPrivate LabelPrivate label products and services refer to those that are manufactured or made available by one particular company for use by another company using its own brand name. Private label products and services are, in fact, available across an extensive range of categories, from food, through to cosmetics and even as far as web hosting. It is quite common for them to be positioned at a price lower than alternative regional, national and even international brands. However, there have been recent moves to position certain private label brands as premium brands in order to compete with the existing named brands.Types of Private LabelProducts with Private Label Rights – This is a concept similar to reselling in which the buyer is allowed to alter the product in order to fit their requirements.Store Brands – In this case, the name of the retailer is clearly visible on the product packaging.Store sub-Brands – In such products, the name of the retailer is far less prominent on the product packaging.Umbrella Branding – Also known as family branding, it is a single brand which embraces a multitude of related products which can be effectively promoted using a single advertisement or campaign. Umbrella branding facilitates the launch of new products by way of a familiar brand name, which in turn can give rise to trial purchases, easier product acceptance, etc.Generic Brands – This refers to consumer products, such as supermarket goods, which can be easily identified by the fact that they have no brand name. A definitive example is that of a product simple called “Cola”. It would be incorrect to define these products as “having no brand name” since they are actually branded, albeit with either the name of the store in which they are on display or a lesser-known brand name which may not be aggressively advertised to the public. The main selling features are, in fact, their product characteristics.Individual Brands – They refer to brands in which each product within a product portfolio is given a distinctive brand name and identity.Exclusive Brands – A brand name used in one category, such as perfumes, whose role is to promote “added value” products within that category.Distributor Brands – Small wholesale grocers as well as foodservice distributors (that provide food and non-food products to restaurants, cafeterias, caterers, and hospitals) quite often have their own private labels. Examples include the Parade brand from Federated Foodservice, as well as the huge selection of private brands from the giant food service supplier Sysco. Such brands may often be found in non-chain independent restaurants together with those stores that are unable to afford their own private labeling.Copycat Private Labels – This refers to brands that are owned by a retailer but whose style of packaging mimics that of a leading national brand.Branding – How To Succeed

Essential Pointers in Ensuring Proper Baby Health Care

It brings unimaginable joy for parents to have their baby warm and bubbly finally in their hands. However, keeping baby safe, warm and healthy requires more than comfortable clothing. If you are a parent, you would want to provide your child proper baby health care. In order to do this you need sufficient knowledge about how to go about it. Here are essential pointers in ensuring that your baby receives the correct nutrition and the appropriate care that he needs.Bring your baby to the doctor regularly”Prevention is better than cure,” is an adage that still holds true today. If you want to ensure that your baby health care efforts are not rendered useless, you may want to bring your baby for regular check-ups. This would assure your baby is in good health. The doctor may recommend proper immunization shots and other preventive measures to ascertain that he stays healthy. With these constant monitoring, you are certain that sufficient baby health care management is instituted.Choose natural health care productsNatural baby health care products have less side effects and cause less allergies. A good example is to choose homemade food instead of commercially prepared products. You can obtain baby’s vitamins and essential nutrients from vegetables like carrots, potatoes, bananas, apples and oranges. The carrots will provide carotene and vitamin A, while potatoes, bananas, and apples can supply glucose for energy, vitamins and minerals. Instead of giving baby syrup for vitamin C, the oranges can take care of this need. Baby health care food items should be more of fruits and vegetables because they contain anti-toxins and phytochemicals.You will need the necessary equipment though to prepare your baby’s nutritious food into a consistency that he could eat safely. A reliable grinder or mill can help you prepare baby’s food within a few minutes. It can also be very useful when your baby starts eating meat. The grinder can produce uniform, tasty baby meals.Use natural baby health care lotions or oilsExamine the components of the skin products you use for your baby. Skin products that contain many chemicals can cause allergies and skin reactions. Purchase only products with labels that indicate natural components. There are baby health care skin products especially made to suit your baby’s skin. Be a smart and patient buyer so you can give him only the best. Lavender oil is one good product for him. It moisturizes his skin while acting as a mosquito repellant simultaneously.Take note of your allergies because most probably your baby has them too. Allergies can be transmitted from mother to child.

Your Health Care – Is It Healthy For You?

More and more people are questioning the current health care system and pointing out ways it doesn’t work. The top topics they mention usually have to do with its accessibility or its expense. Turn on any media at any time of the day or night and you’re likely to hear a lively debate about insurance companies, monthly payments and benefits.But are these even the right questions? Shouldn’t the top question be,”Is our health care system healthy for us?”Consider these facts about properly prescribed pharmaceuticals:· in the U.S. in 2011 doctors wrote 4.2 billion prescriptions – a little more than one per month for every man, woman and child;· 100,000 people die from adverse drug reactions each year;· another 200,000 per year are seriously injured from adverse reactions;· more than 4,000 people every day are admitted to hospitals due to adverse drug reactions;· properly prescribed pharmaceuticals are the fourth leading cause of death in the U.S.; when improperly prescribed pharmaceuticals are added, they rise to the third leading cause of death after heart attacks and cancer;· more that 50% of all medicines are not correctly prescribed, dispensed and sold;· 68 million prescriptions each year contain some sort of error.These statistics are directly about a system whose express purpose for existing is to deliver health care. Yet the people who became part of these statistics took their lives in their hands. Should accessing health care as it is now delivered actually be considered risky behavior? What is real health care, anyway?As more people ask these questions, they are finding answers that work for them. Perhaps this is why the organic food market is so robust and growing every day, and why more people consult ‘alternative practitioners’ such as herbalists, naturopaths, homeopaths, clinical nutritionists etc. when they have a health issue they want to resolve. They are looking for more than symptom suppression; they want to address causes. They are embracing evidence-based medicine (in other words, what works) rather than medical treatments based on a standard of practice set from double-blind, placebo-controlled research that can often take many years to complete – and many more years to change once established.The evidence-based approach collects information about what actually works in the clinical setting with actual people (rather than laboratory rats, for example). It is based on the fact that each element – each specific detail of what works for each person is part of a whole. For example, a headache and an infected, ingrown toenail, say, are seen as part and parcel of the same person, not two different and unrelated phenomena that should be addressed by two separate specialists, who probably don’t even talk to each other.The current medical care delivery system parcels out areas of specialty that can result in the consumer receiving recommendations and treatments that actually operate at cross purposes to each other, and then, more often than not, simply suppress or manage a symptom rather than addressing their cause(s).It’s for these reasons that more people are concluding that the Western medical approach as it’s currently constructed, is not a health care delivery system – instead it is a disease-management system.They are finding out that no insurance plan or medical benefit package is going to provide real health care. To receive that, they are stepping outside the system to consult practitioners who use a holistic, evidence-based approach.

Fifty Years of Technology Gone?

Technology has come a long way in the past fifty years. So if I told you something about all the great technology in the past fifty years I could go on forever!But instead lets just focus on some of the great technology we’ve enjoyed for the past fifty years, but has unfortunately disappeared much too soon due to the replacement of even newer technology.Let’s begin back around the late 1960′s, and into the 1970′s with the development of the simple 8 track cassette which was the new technology for listening to music at the time. In order to listen to the 8 Track Cassette you just had to have an 8 Track Player, and if you did you were all set to enjoy some music.Now personally I’m old enough to have been around during that great period of time to have seen the success, and the fall of the 8 Track player. Can you believe that I actually still have some of my old 8 Tracks from back at that time, but I’m not able to play them due to no longer having an 8 Track Player to actually play them on.But besides 8 Tracks there were also the 4 Track Cassettes which at the time was actually developed just prior to the 8 Track, but had a short life primarily because it had only two tracks, meaning that when you actually wanted to listen to a different song you would have to push a button on the player to change the track. But with the 8 Track you actually had four tracks which gave you a better selection of songs to choose from which was much more popular with people who bought them.As time proceeded much smaller Cassettes were on the market also for listening to music, but these cassettes were much more compact than the 8 Track Cassettes were. So now we had both the 8 Track Cassettes as well as the compact smaller Cassettes to enjoy listening to music, but as time continued on before you could say “8 Track Cassettes” they we’re gone! Leaving us with only the smaller Cassettes to listen to and to enjoy.So the only other format to listen to music at that time was the standard Photograph Record Player which of course had been around for many years. But as time passed by once again soon the Cassettes were no longer available as well. So now you would no longer have to worry about tapes breaking, or coming out of the cartridges with either the 8 Tracks, or the Cassettes alike, so now both Cassettes are gone. While we still had the Photograph Record Player to enjoy listening to music however it may just be until the next big technology came along, and so just what and when would that be?So that next big technology that allowed us to listen to music that sounded better than ever was the Compact Disc (CD), and this format was no longer a tape, but a disc. I personally can still remember the time when the local record store took all of the photograph records off their selves, and replaced them all with Compact Disc’s (CD) that was impressive for me because that was a major change from the Records that I grew up with, and had enjoyed playing for years, but were no longer available at what was one time called the “record store” as it had all changed now to the CD’s.Now for changing the players from the standard Record Player to the CD Player, and to enjoy listening to music was probably one of the biggest changes ever for the listening of music. This technology change from records to CD’s was a much better sound which eliminated the “pops” that records typically would have. So today we still have CD’s available, but with all the other means that people have to enjoy music on the internet, and elsewhere the CD’s are just not as popular as in the past, and perhaps the day may just not be too far off before it also becomes difficult to find them as well.Now what about the technology that brought us the Video Cassette Recorder (VCR)? Well first with the Video Cassette Recorder basically there were two different types of tapes that were available to use on your VCR. First there was the Beta Cassette, and latter there was the VHS Cassette. You can still purchase the VHS Cassette even though it may be very difficult to do so, but as for the Beta you can no longer find it due to the simple fact that the Beta Cassette was much smaller than the VHS Cassette was, and so as a result less storage space to record was available.The Video Cassette Recorder (VCR) was nice because you could record your favorite TV Show at any time, and then play it back to watch it at your convenience anytime you choose to do so. I personally recorded, and purchased many different Cassette’s that soon had grown into a large Video Cassette Library that I still in fact have. But are you aware that Beta, and VHS were both tapes as were the 8 Tracks, and the small Cassettes, and now that’s all old technology, and you may recall what happened to them. YES… they were replaced with the new technology just as the Video Cassette Recorder was.Now what new technology was going to be next? What great technology replaced the Video Cassette Recorder? The answer is the DVD Player! and it is still a current technology enjoyed today, but again has no tape because its simply a disc. Does this sound familiar? Of course the 8 Track Tape technology which changed to CD’s, and now with Video Tapes on the VCR changing the technology to DVD’s.So when you set down to enjoy music as well as watching movies all this technology may only be the beginning. And to fairly discuss all technology advances would require something short of writing a book. So I have focused only on the technology in which I have discussed in part due to it actually being a big part of my life as I grew up. So no matter if you personally experienced this technology or not I sincerely hope that you will find it all as fascinating as I did, and you will follow the continuous changes of technology as it is related to music, and movie entertainment.So now we can only wait for the next great technology change that gives us something we’ve never experienced before, in the mean time continue to follow the forever changes in technology.